Cannabis delivery service Amuse came to Brains for a brand refresh. When Amuse approached us to help them elevate their brand, we knew it was essential to hone in on visual and verbal refinement. Amuse is not your typical e-comm destination, but rather a brand focused on providing a community-led, fun-first experience.⁠

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We tapped into the Amuse universe with a brand refresh we lovingly call “approachable psychedelia.” Our designers focused on updating 2D illustrations and creating larger-than-life 3D scenes and elements. The cheeky, vibrant logos, 3D icons and playful messaging quips blend in with Amuse’s mission of convenience and comfort. 

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The design team stayed close to the original color palette of pink and purple that stood out amongst a market filled with greens and blues, but we pushed the saturation and introduced gradients to reflect the brand's playful name. ⁠Inspired by our refreshed colors, we developed a flexible system of custom textures that range in feel from a more calming, mellow indica to a more energizing, bright sativa and pair with any product.