As a new mom, founder Janice Gott found that pumping left her feeling penned in. She wanted an affordable, hands-free, noise-free, discreetly wearable mobile pump that let her do what she wanted while pumping. Thus, she set out to make her second baby : Muu.
Knowing that moms need better options, and mobility is a necessity of motherhood, Muu makes affordably priced products so they can harness their breastmilk superpowers while living life unhindered by the process.
Whether a little or a lot, Muu makes it easy for moms on the muuve to get pumped to express themselves.
Muu helps moms harness their breastmilk super powers while living life unhindered by the process.
With a name like Muu, rather than shying away from the realities of pumping, the brand embraced them...and the white and black spotted “elephant” in the room. It was a bold move that set the tone for the entire strategy.
So we set out to make a (milk) splash and start a new conversation around pumping, motherhood, parenting products, and the industry as a whole.
Muu came out screaming with a voice that is cheeky not cutesy, a visual identity designed for moms not babies, and content that empowers and inspires moms and all their muuves.
